RUSSIAN LANGUAGE IN MEDIA AND COMMUNICATIONS
This article is devoted to the analysis of the role of the Russian language in modern media and communications, as well as its significance in the global information space. In the context of rapid changes in communication processes, the Russian language retains its influence in the international media space, remaining an important tool for transmitting information to a wide audience. The article examines the use of the Russian language in the media (press, television, radio, Internet media, social networks), its communicative features, role in official and unofficial discourse, as well as trends in the development of media language. Particular attention is paid to the functioning of the Russian language in mass culture, political communication and commercial advertising.