№ 6 (2025) The Journal of Applied Science and Social Science

This article explores the role of transmedia storytelling in language education, emphasizing its effectiveness in increasing student engagement and motivation. By spreading narratives across multiple media platforms, transmedia stories provide immersive, contextualized language experiences that cater to diverse learning styles. The article discusses how this approach supports vocabulary acquisition, critical thinking, and creativity, while also offering practical classroom applications and addressing potential challenges. Overall, it highlights transmedia storytelling as a dynamic tool to revitalize traditional language learning methods in the digital age.

The article is devoted to the essential factors of increasing competency-based approach in foreign language learning and productivity in higher education. We study the content of productive foreign language education and the improvement of the appropriate methodical model that allows updating educational resources in this scientific field. The aim of the article is to determine the leading principles, methodological conditions and technological features of the productive foreign language learning by analyzing the classical and modern pedagogical practice, to develop the concept of the productive approach and the appropriate methodological model as the contemporary educational format. To substantiate the relevance of the study, a content review of educational programs was conducted, which made it possible to draw conclusions about the possibility of introducing the productive approach into the educational process. Theoretical and practical aspects of the studied issue were investigated in the process of the productive approach implementation. In order to promote an effective teaching productive approach can be introduced into the learning process as a basic element of the implementation of the competence paradigm of education.

This article discusses the advantages of CASE study teaching technologies in the flipped classroom model. In turn, they consist of technical and software tools: smart manuals, and textbooks, expressed in the form of software for creating and distributing interactive and communicative electronic educational materials. The author focuses on using computers or smartphones where providing videos, podcasts, banks, digital platforms, applications, and websites that are productive in teaching English.

 This article explores the role of transmedia storytelling in language education, emphasizing its effectiveness in increasing student engagement and motivation. By spreading narratives across multiple media platforms, transmedia stories provide immersive, contextualized language experiences that cater to diverse learning styles. The article discusses how this approach supports vocabulary acquisition, critical thinking, and creativity, while also offering practical classroom applications and addressing potential challenges. Overall, it highlights transmedia storytelling as a dynamic tool to revitalize traditional language learning methods in the digital age.

This article is dedicated to the topic “International Financial Reporting Standards (IFRS/IAS)” and highlights the essence, objectives, and practical significance of these standards. International Financial Reporting Standards (IFRS) are a set of regulatory documents designed to ensure a unified format for accounting reports on a global scale. Their main objective is to guarantee transparency, accuracy, and comparability of financial information. The article also analyzes the differences between IAS (International Accounting Standards) and IFRS, the historical development of these standards, and the stages of their implementation in practice. Reports prepared in accordance with international standards serve as a reliable and comprehensive source of information for investors, creditors, and other stakeholders. The research also examines the current state and urgent issues of implementing these standards in Uzbek enterprises. The conclusion substantiates the importance of international standards in improving the quality and reliability of financial reporting.

This article explores the traditional forms and contemporary creative directions of miniature art. Miniature painting has not only remained a vital component of national culture and historical heritage but is also evolving today through new techniques and modern expressions. The study examines the aesthetic and spiritual significance of miniature art, its role in shaping cultural identity, and the innovative experiments carried out by contemporary artists. Additionally, based on the views of both international and local scholars, the article analyzes ways to preserve cultural heritage and transmit it to future generations.

This article analyzes the main clinical presentations of epilepsy, the methods used for its diagnosis, and modern treatment strategies. Epilepsy is a chronic disease of the central nervous system characterized by recurrent seizures. Through early detection and modern therapeutic approaches, patients’ quality of life can be significantly improved.

This article analyzes the current state of the system of training personnel in the field of tourism in Uzbekistan, identifies existing problems and considers ways to solve them. It also examines the possibilities of improving the quality of education and expanding international cooperation based on the experience of foreign countries.

This study aims to examine the relationship between the level of use of information technologies by middle school students in general secondary education and their perceptions of social values. The research was conducted using a mixed method with an explanatory sequential design approach. In the quantitative phase, a correlational survey method was used, while in the qualitative phase, data were collected through open-ended questions. Quantitative data were gathered using the "Information Technology Usage" and "Perception of Social Values" scales. Qualitative data were collected via the "Student Opinions on Information Technologies and Social Values" form developed by the researchers. The study involved 30 middle school students. The qualitative analysis revealed that although students use information technologies for obtaining information, conducting research, and entertainment, they tend to disregard social values during this process.

Developments in the field of technology have led to the emergence of innovative approaches and new practices in the digital world. Websites - initially designed for information exchange and based on internet platforms - have become increasingly accessible from any location due to the widespread use of mobile devices. Ensuring a good user experience, especially on mobile devices, is critically important for such applications and can significantly affect their long-term usability. From this perspective, usability-focused research not only contributes to the development of websites but also enhances the experiential quality of any digital product offered to users.

The physical preparation of an athlete is a decisive factor in achieving high results in the sport of fencing. In this sport, accuracy, speed, endurance, balance, reaction and strength work together. The main factors affecting the level of preparation of athletes include their age, physical condition, training plan, nutrition, psychological preparation and coaching methods. The equipment used by the athlete, gym conditions and recovery (rehabilitation) processes also directly affect the result. Since precision and agility of movements are important in fencing, preparation with special exercises, the development of coordination and reflexes is of particular importance. By studying this topic, it is possible to develop effective approaches to training athletes in fencing. Due to the complexity of this sport, physical training approaches differ for each discipline (foil, epee, sabre).

This article analyzes the current issues and modern directions of the development of the vocational education system in our country. It highlights the alignment of education with labor market demands, implementation of dual education systems, integration of modern professions and innovative technologies into the curriculum, and the improvement of retraining and professional development systems. The paper also presents proposals and recommendations for modernizing vocational education based on international experience.

 This article explores the deep-rooted symbolic representations of love and patriotism in classical Uzbek poetry. Through the works of prominent poets such as Alisher Navoi, Babur, and Mashrab, the study analyzes how literary expressions of romantic and spiritual love are intertwined with national consciousness and devotion to homeland. The fusion of lyrical beauty with socio-political undertones reveals that Uzbek classical poetry served not only as a mirror of personal emotions but also as a vehicle of collective identity and cultural resilience. The study emphasizes the enduring legacy of these motifs in shaping the moral and aesthetic worldview of the Uzbek people.

This report examines the interaction between the stock market and the demand for money in Uzbekistan. Uzbekistan is an emerging economy in the process of financial reforms and liberalization. As Uzbekistan strives to build a developed and efficient market, it is important to study the interaction between monetary and stock market activities in order to improve the efficiency of economic growth, make monetary policy more effective, and create a better investment climate. The stock market in Uzbekistan is relatively young in terms of development, structure, liquidity, trading volume, and number of listed companies compared to developed economies. In particular, challenges remain, although recent reforms by the government to liberalize the economy and attract foreign investment are gradually increasing this share.

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This article evaluates the impact of artificial intelligence (AI) tools on English language learning outcomes. It explores how AI-powered technologies such as adaptive learning platforms, intelligent tutoring systems, and speech recognition software contribute to personalized learning, immediate feedback, and increased accessibility. The article also discusses challenges including over-reliance on technology, data privacy concerns, and issues of equity. Drawing on recent research and practical examples, it highlights the potential of AI to enhance English proficiency while emphasizing the importance of integrating human interaction for optimal language acquisition. Recommendations for future development and best practices in using AI tools in English education are also provided.

 This article explores the evolving landscape of international trade policy and its implications for national economies. It examines key modern trends, including the rise of economic nationalism, the formation of regional trade blocs, the regulation of digital trade, the incorporation of environmental standards, the pursuit of supply chain resilience, and the increasing intersection of trade and geopolitics. The analysis highlights both the positive and negative economic impacts of these shifts, emphasizing the need for balanced, adaptive policy approaches. By understanding these dynamics, governments and businesses can better navigate the complexities of a rapidly changing global trade environment.

The article explores the significant emphasis placed on foreign language education in the Republic of Uzbekistan and discusses the innovative technologies essential for effective language acquisition.

This article analyzes the semantics and linguo-cultural features of the lexeme “head” in German and Uzbek proverbs. It explores the meanings and expressive power of the word “head” in various paremias.

This article analyzes the role of idiomatic expressions in English in intercultural communication and the semantic and stylistic misunderstandings arising from them. It has been shown that the richness of idiomatic units in cultural connotations, their inability to be directly translated, and their dependence on context can lead to misinterpretations and communicative barriers in communication. In the study, based on discourse analysis and stylistic approaches, idiomatic expressions found in mass texts and examples of oral speech in English were analyzed, and their connection with cultural content, stylistic function, and intercultural competence was determined. In conclusion, the necessity of cultural assimilation of idiomatic expressions in the process of language learning and teaching is emphasized.

atmospheric pollution, Navoiy city, Tashkent city, suspended particulate matter, sulfur dioxide (SO₂), carbon monoxide (CO), nitrogen dioxide (NO₂), phenol, hydrogen fluoride (HF), ammonia (NH₃), environmental monitoring, air quality

This article explores the role of ultraviolet (UV) radiation in the removal of microorganisms from wastewater, highlighting its mechanism of action, application in treatment processes, and advantages over conventional chemical disinfectants. UV radiation, particularly UV-C light, effectively inactivates bacteria, viruses, and protozoa by damaging their genetic material, preventing replication and infection. The technology offers a chemical-free, rapid, and environmentally friendly approach to disinfection without producing harmful by-products. Despite some operational challenges, such as the need for pre-treatment and energy consumption, UV disinfection has become an integral component of modern wastewater treatment strategies. Emerging advancements, including UV-LEDs and hybrid systems, further enhance its efficiency and sustainability.

This article explores the influence of social media on teenagers’ mental health, behavior, and communication. It examines both the positive aspects—such as creativity, self-expression, and connection with others—and the negative impacts like anxiety, poor sleep, and low self-esteem. Based on real-life cases and research findings, the article aims to raise awareness about the balanced use of social media among young people and suggests practical tips for healthy usage.

This article highlights the portrayal of the female image in modern Uzbek literature as embodied in characters who represent global and national values, and who have been spiritually and psychologically renewed. The female figure is recognized as a key category in literary works, manifested through its aesthetic expressiveness and life-giving qualities. The article analyzes female images in literary works, their specific characteristics, and also reflects the author's attitude. The importance and role of female characters in literature are widely highlighted through the analysis of various works.