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DIGITAL TECHNOLOGIES IN TOURISM AND THEIR IMPORTANCE
Hazratkulov Lochinbek
1st year student, Department of Tourism and Hospitality
Denov Institute of Entrepreneurship and Pedagogy
Turdaliyeva Shahnoza Uktamovna
The teacher of the chair of foreign languages and literature
for lower courses
Denau Institute of Entrepreneurship and Pedagogy
turdalievashakhnoza84@gmail.com
https://orcid.org/0009-0007-6172-0529
Abstract:
The development of the tourism sector is inseparably linked with modern
technologies. Digital technology plays a major role in automating tourism services,
creating convenience for tourists, and optimizing business processes. This article
discusses in detail the current state of digital technologies in tourism, their impact, and
future development trends. Technologies such as artificial intelligence (AI), virtual reality
(VR), blockchain, and the Internet of Things (IoT) are analyzed, along with new trends
like the metaverse, biometric security systems, and eco-sustainable tourism. The study
also addresses the advantages and disadvantages of these technologies.
Key words:
Tourism, Digital Technology, Artificial Intelligence (AI), Virtual
Reality (VR), Augmented Reality (AR), Blockchain, Internet of Things (IoT), Metaverse,
Biometric Security
Introduction:
The tourism industry is undergoing rapid transformation due to the
integration of digital technologies. Various innovations have revolutionized the way
travelers plan, book, and experience tourism. This article aims to explore the impact of
these technological advancements and assess their implications for the future.
1. Digital Technologies in Tourism
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1.1. Online Booking Systems
Digitalization has significantly simplified travel planning. Online platforms like
Booking.com, Expedia, and Airbnb allow users to compare prices and book
accommodation effortlessly. In 2022, Booking.com recorded over 1 billion reservations.
The global online booking market reached $800 billion in 2023.
1.2. Mobile Applications
Mobile technology plays a crucial role in travel. Apps such as Google Maps,
TripAdvisor, Uber, and Skyscanner enhance convenience by offering navigation,
accommodation searches, and transportation booking. In 2023, tourism-related mobile
app usage increased by 60%.
1.3. Artificial Intelligence and Chatbots
AI-powered chatbots provide instant customer service and personalized
recommendations. The Hilton hotel chain utilizes virtual concierges to enhance guest
experiences. Research predicts that by 2025, 80% of customer interactions will be AI-
driven.
1.4. Virtual and Augmented Reality (VR & AR)
VR and AR technologies enable virtual exploration of destinations. Google Earth
VR offers immersive experiences, while museums like The Louvre present digital
exhibits. The number of virtual tourists reached 25 million in 2023.
1.5. Blockchain and Secure Transactions
Blockchain ensures secure payments and transparent record-keeping in tourism.
Platforms like Travala and Bitcoin.travel enable cryptocurrency transactions. 40% of
travel companies plan to implement blockchain by 2024.
1.6. Smart Hotels and IoT
IoT innovations allow travelers to control hotel room settings via smartphones.
Marriott and Hilton are implementing smart room systems. By 2025, 75% of hotels are
expected to adopt IoT technology.
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2. Future Trends in Tourism Technology
2.1. The Metaverse and Virtual Tourism
The metaverse is reshaping tourism by offering digital travel experiences. By 2030,
30% of the tourism industry may operate in the metaverse. Platforms like Decentraland
host virtual tourism experiences.
2.2. Biometric Security Systems
Biometric verification is streamlining airport processes. Dubai and Singapore
airports use facial recognition for passport control. By 2025, 70% of airports will
implement biometric security.
2.3. Eco-Sustainable Tourism
Green initiatives are crucial for the future of tourism. Tesla's electric vehicles and
eco-friendly hotels promote sustainability. The eco-tourism market is projected to reach
$1 trillion by 2030.
2.4. Robotics in Hospitality
Automated services are emerging in hotels and restaurants. Japan's Henn-na Hotel
is entirely managed by robots. By 2025, 50% of hotels will incorporate robotic services.
3. Challenges of Digitalization in Tourism
3.1. Cybersecurity Risks
Data breaches pose major threats. British Airways lost 380,000 customer records in
a 2018 cyberattack, while Marriott suffered a breach affecting 5.2 million customers in
2021.
3.2. Digital Divide
Limited access to the internet hinders digital tourism adoption. Less than 30% of
Africa has internet access, and over 60% of rural India lacks stable connections.
3.3. Job Displacement
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Automation may reduce human employment. Airline self-check-in systems and
robotic hotel services replace traditional workers.
3.4. Technology Dependency
Over-reliance on technology can impact creativity and human interaction. Tourists
heavily dependent on apps risk losing independent decision-making skills.
3.5. Environmental Impact
Data centers and IoT devices consume significant energy. Global data centers
account for 2% of worldwide electricity usage.
Conclusion:
Digital technologies are revolutionizing the tourism industry, offering
convenience, security, and enhanced experiences. AI, VR, blockchain, and biometric
innovations will continue shaping the sector. However, cybersecurity concerns, job losses,
and environmental challenges must be addressed. A balanced approach that integrates
technology while preserving human interaction and sustainability is essential for the future
of tourism.
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