THE ROLE OF ORGANIZATIONAL BEHAVIOR IN UNIVERSITY EMPLOYEE ENGAGEMENT
This research paper explores the critical role of management in shaping organizational behavior. It examines how effective leadership, effective communication, and a strong organizational culture contribute to fostering positive employee attitudes, enhancing employee engagement, and driving organizational success. Drawing upon established theories from organizational behavior, such as transformational leadership theory, communication theory, and organizational culture theory, the paper analyzes how management practices influence employee motivation, job satisfaction, organizational commitment, and overall performance. Furthermore, the paper investigates the impact of management styles, such as autocratic, democratic, and laissez-faire, on employee morale, productivity, and innovation. By understanding the crucial role of management in shaping organizational behavior, organizations can cultivate a high-performing and sustainable work environment, enhance employee well-being, and achieve their strategic objectives.