COMPARATIVE ANALYSIS OF THE EXISTING TOURISM POTENTIAL IN THE BUKHARA REGION
Abstract
This article analyzes the domestic and international tourism potential of the Bukhara region and evaluates it based on comparative indicators with other regions. During the research, aspects such as tourism infrastructure, service quality, transport system, cultural and natural resources, local community participation, and digital marketing opportunities were examined. Furthermore, through comparative analysis, the strengths and weaknesses of Bukhara’s tourism potential were identified, and recommendations for its development were proposed. The results show that despite Bukhara’s rich historical heritage and natural resources, certain areas still face challenges related to infrastructure and service quality.
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O’ZBEKISTON HUDUDLARIDA ICHKI TURIZMNI SHAKLLANTIRISHNING O’ZIGA XOS XUSUSIYATLARI
Modern Science and Research: No. 1 (2025) / Niginabegim Nuriddinova ,
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ANALYSIS AND EVALUATION INDICATORS OF DOMESTIC TOURISM (CASE OF BUKHARA REGION)
Modern Science and Research: No. 11 (2025) / Niginabegim Nuriddinova,
Abstract
This article analyzes the domestic and international tourism potential of the Bukhara region and evaluates it based on comparative indicators with other regions. During the research, aspects such as tourism infrastructure, service quality, transport system, cultural and natural resources, local community participation, and digital marketing opportunities were examined. Furthermore, through comparative analysis, the strengths and weaknesses of Bukhara’s tourism potential were identified, and recommendations for its development were proposed. The results show that despite Bukhara’s rich historical heritage and natural resources, certain areas still face challenges related to infrastructure and service quality.
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