THE IMPACT OF TRANSLATION ACCURACY ON TOURIST SATISFACTION IN MULTILINGUAL DESTINATIONS

Translation plays a critical role in shaping tourist experiences in multilingual destinations. Accurate, clear, and culturally appropriate translations influence how tourists perceive local services, understand cultural content, and navigate unfamiliar environments. This article explores the impact of translation accuracy on tourist satisfaction, highlighting the importance of linguistic quality in signage, brochures, menus, websites, and guided experiences. Poor translation can lead to confusion, misunderstanding, and dissatisfaction, whereas high-quality translation enhances trust, accessibility, and overall visitor enjoyment.