THE ROLE OF SPEECH CHARACTERISTICS IN THE COMMUNICATIVE COMPETENCE OF A LEADER

Abstract

The article examines the problem of communicative competence of the head of an educational institution. In particular, the results of the study of psychosemantic aspects of speech obtained using the Osgood semantic differential method are analyzed.

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Djalilova S.Х. (2024). THE ROLE OF SPEECH CHARACTERISTICS IN THE COMMUNICATIVE COMPETENCE OF A LEADER. American Journal Of Social Sciences And Humanity Research, 4(11), 198–203. https://doi.org/10.37547/ajsshr/Volume04Issue11-26
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Abstract

The article examines the problem of communicative competence of the head of an educational institution. In particular, the results of the study of psychosemantic aspects of speech obtained using the Osgood semantic differential method are analyzed.


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Volume 04 Issue 11-2024

198


American Journal Of Social Sciences And Humanity Research
(ISSN

2771-2141)

VOLUME

04

ISSUE

11

P

AGES

:

198-203

OCLC

1121105677
















































Publisher:

Oscar Publishing Services

Servi

ABSTRACT

The article examines the problem of communicative competence of the head of an educational institution. In

particular, the results of the study of psychosemantic aspects of speech obtained using the Osgood semantic

differential method are analyzed.

KEYWORDS

Communicative competence, speech characteristics, managerial communication, leadership skills, speech quality,

intellectuality, expressiveness, speech activity, factor analysis.

INTRODUCTION

As it is known, managerial activity is one of the types of

activities related to the "human-to-human" profession.

Specialists involved in this type of activity must have

highly developed communicative competence. A

leader may be a master of their craft, thoroughly

knowledgeable in their subject in all aspects, but they

cannot effectively perform managerial functions if

they do not possess the ability to establish proper

relationships

with

others,

communicate,

and

understand each other. Therefore, studying the

communicative competence of a leader is one of the

pressing issues.

The problem of personal competence has been widely

studied by several psychologists, and scientific

Research Article

THE ROLE OF SPEECH CHARACTERISTICS IN THE COMMUNICATIVE
COMPETENCE OF A LEADER

Submission Date:

November 20, 2024,

Accepted Date:

November 25, 2024,

Published Date:

November 30, 2024

Crossref doi:

https://doi.org/10.37547/ajsshr/Volume04Issue11-26


Djalilova S.Х.

Acting Professor at the Department of Psychology at Tashkent State University named after Nizami,
Uzbekistan

Journal

Website:

https://theusajournals.
com/index.php/ajsshr

Copyright:

Original

content from this work
may be used under the
terms of the creative
commons

attributes

4.0 licence.


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research in this area has been conducted. In particular,

Y.N. Emelyanov, L.A. Petrovsky, Yu.M. Zhukov, V.G.

Loos, G.A. Kovalev, N.V. Grishina, A.A. Kidron, Yu.F.

Maysuradze, L.I. Berestova, A.V. Yevseev studied the

socio-psychological characteristics of the competence

of a teacher, while Y.V. Vardanyan, N.V. Kuzmina, E.V.

Popova, A.K. Markova, M.I. Lukyanova, A.G. Asmolov,

E.A. Klimov, L.A. Petrovskaya, L.M. Mitina, D.A.

Leontiev conducted scientific research on the

professional communicative competence of teachers

[2].

Uzbek psychologist I. Makhmudov argued that

"communication in the activities of a leader is the main

link, during which the implementation of decisions

made, organization, control, and encouragement of

employee activity are carried out" [4].

Communicative competence is the ability of an

individual to establish relationships with others and

achieve

mutual

understanding

[3].

Speech

characteristics are of particular importance in mutual

understanding. The communicative competence of

management personnel is determined by the linguistic

aspects and the level of influence of their speech. The

factors determining the level of influence of speech

include the perception of paralinguistic parameters.

Paralinguistics studies the non-verbal factors of speech

communication, which carry specific semantic content

extralinguistic information that participates in

information exchange

Speech characteristics include a number of aspects.

One of them is the pace of speech. This characteristic

defines the speed of thought processes and is

determined by the number of words spoken per unit of

time (1 minute). The normal rate of speech is 60-100

words per minute, which was determined based on

research on many mentally healthy people.

Pitch is the height of the voice. Speech pitch is the

perception of differences in the physical strength of

speech sounds, which is determined both subjectively

and instrumentally. The normal pitch level is

considered to be 50-80 dB (with a background noise of

10 dB).

It is also necessary to take into account the aspects of

changes in the pitch of the voice (slow, sharp), which

allow for determining the level of emotional control

(conversion disorders, anxiety, neurosis), the intensity

of emotional experiences, personality traits, the

intensity of mental processes, asthenia, and attention

during a conversation, as well as disturbances in the

volitional sphere.

Pragmatics studies the relationship between users of a

sign system and the subjects perceiving the system.

Pragmatic

research

examines

the

speaker's

relationship to reality, the content of information, and

the audience.

A speech act is considered an important unit of

communication, a key pragmatic category that


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acquires practical significance. The theory of speech

acts views communication through language as a

purposeful action, meaning that statements are

performative. To identify the actions performed during

communication, it is necessary to determine the type

and structure of the speech act.

The structure of a speech act consists of three

components:

Illocution

the speaker's intention;

Locution

verbal expression;

Perlocution

the effect of speech on the listener.

The illocutionary function can be determined by which

speech acts are preferred. A speech act is primarily

determined by performative verbs that denote specific

actions. The following categories of speech acts are

distinguished:

Assertives: statements, information, rules, etc.

Directives: orders, requests, demands, prohibitions,

permissions, advice, questions, etc.

Commitments: obligations, promises, persuasion,

guarantees, vows, threats, etc.

Declarations: announcements, openings and closings,

decisions, appointments, etc.

Expressives:

gratitude,

apologies,

sympathy,

congratulations, praise, complaints, etc.

Locution is defined by the semantic orientation of the

statement and depends on lexical-semantic, prosodic,

and psycholinguistic aspects.

Syntactic analysis of speech examines the syntactic

structures of statements, studying syntactic units,

connections, and relations. Syntactic analysis can be

used for both written and oral speech. It is important

to consider the following syntactic features of oral

speech:

Contextuality: understanding the meaning of a specific

situation, including context, visual-emotional basis,

and private apperception;

Functional perspective of reasoning: placing the most

important comment at the beginning of a sentence

and the topic at the end;

Importance

of

formal-grammatical

means

in

organizing discussion;

The semantic significance and functional role of

paralinguistic aspects.

Syntactic analysis of speech requires the study of the

text itself and its main syntactic units

sentences. The

analysis presented above shows the breadth of the

speaker's influence on the recipients of information.

Communicative competence serves as the sum of all

these elements.


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Therefore, studying the psychosemantic structure of

speech, its linguistic, and paralinguistic aspects is one

of the main and significant components of the

communicative competence of a leader.

In our research, the study of the psychosemantic

aspects of speech was conducted using Osgood's

semantic

differential

method

[1].

Heads

of

departments working in higher educational institutions

participated in the study.

Results of the Semantic Differential Method

Table 1

Speech Characteristics

N

Mean

Standard

deviation

Variance

Quality

20

11.1500

2.46566

6.079

Activity

20

5.6500

1.42415

2.028

Expressiveness

20

8.2750

3.32039

11.025

Intellectuality

20

10.8750

1.36227

1.856

Based on the obtained data, the mean value for the

speech characteristic "Quality" is 11.5, with a standard

deviation of 2.46. The results for the "Activity"

parameter showed that the mean value is 5.65, with a

standard deviation of 1.42. The mean value for the

"Expressiveness" parameter of speech is 8.27, with a

standard deviation of 3.32. It was also noted that the

mean value for the "Intellectuality" coefficient of

speech is 10.87, with a standard deviation of 1.36.

Based on the above data, it can be concluded that the

main aspects of the communicative competence of a

leader are the speech characteristics "Quality" and

"Intellectuality." The "Activity" of speech represents

the lowest level.

The raw scores obtained were processed using factor

analysis. The results are reflected in the table below.

Results of Factor Analysis of the Semantic Differential Method

Table 2


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Speech Characteristics

Components

1

2

Quality

.942

Activity

-.786

Expressiveness

.945

Intellectuality

.472

-.608

The results of the factor analysis indicate that the

assessment of the leader's speech qualities consists of

two components. The first component of the semantic

richness of speech includes speech quality (0.942),

speech expression (-0.786), and the intellectual aspect

of speech (0.472). In other words, increasing the

"quality" and "intellectual" components of speech

requires reducing the "expressive" aspect of the

speaker's speech. That is, the speaker's expressiveness

indicates low quality of speech and intellectual

deficiency.

The second factor of semantic analysis of speech

includes

"Expressiveness"

at

0.945

and

"Intellectuality" at -0.608.

Thus, a decrease in the intellectual factor of speech

leads to an increase in the "Activity" parameter of the

speaker's speech. In other words, when assessing

speech parameters, speech activity is perceived by

listeners as a sign of a low intellectual level of the

speaker's speech.

The second factor of semantic analysis of speech

includes the characteristics "Activity" at 0.945 and

"Intellectuality."

Based on the obtained data, it can be concluded that a

decrease in the intellectual factor of speech leads to an

increase in the "Activity" parameter of the speaker's

speech. In other words, when assessing speech

parameters, speech activity is perceived by listeners as

a sign of a low intellectual level of the speaker's

speech. Therefore, in order to increase the

effectiveness of their speech's impact, leaders need to

take into account the audience's perception of speech.

These aspects determine the level of the leader's

communicative competence.

Therefore, communicative competence in managerial

activity serves as a factor that organizes and

coordinates the activities of an educational institution,

plans the future, and controls the execution of

decisions and orders by staff.


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Volume 04 Issue 11-2024

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Publisher:

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Servi

The role of the leader's communicative competence in

solving these issues is incomparable. In this regard,

diagnosing and developing the leader's communicative

competence has become one of the most pressing

issues.

Although the factors determining the quality of a

leader's communicative competence are varied, the

primary importance lies in their oratory skills and

speech qualities. The leader's speech ensures clear and

complete communication of the organization's goals

to subordinates.

CONCLUSIONS

Based on the results of the study, the following

conclusions can be drawn:

The speech characteristics and abilities of a

leader help perceive communicative competence as an

integral process.

The Osgood method, which facilitates the

semantic analysis of speech used in the study, provides

new opportunities for a leader to improve their oratory

skills, check how their speech is perceived by

employees, and expand the sphere of influence.

For the effective organization of the

pedagogical process, the leader should correctly and

purposefully develop a strategic plan in their work,

effectively utilize the opportunities of communicative

competence in organizing the educational process,

and adhere to the basic principles of communication.

Since the spiritual maturity of a leader is

expressed in their speech, it is necessary to develop

speech skills and eloquence in order to communicate

with others on a professional level.

To create a healthy, creative, and socio-

psychological environment in educational institutions,

it is necessary to improve the psychological literacy of

leaders.

REFERENCES

1.

Зотова

Л.З.,

Краева

М.Ю.

Социально

-

психологическая

диагностика

окружающей

среды. М., Академия Естествознания,2016.

2.

Ильин

Е.П.

Психология

общения

и

межличностных отношений.СПб.Питер, 200

9.

3.

Колмогорова

Л.А.

Формирование

коммуникативной компетентности личности.

Барнаул, 2015.

4.

Махмудов И.А. “Бош

қ

арув

психологияси”

.

Тошкент

,

YUNAKS-PRINT

, 2006-

йил

.

References

Зотова Л.З., Краева М.Ю. Социально-психологическая диагностика окружающей среды. М., Академия Естествознания,2016.

Ильин Е.П. Психология общения и межличностных отношений.СПб.Питер, 2009.

Колмогорова Л.А. Формирование коммуникативной компетентности личности. Барнаул, 2015.

Махмудов И.А. “Бошқарув психологияси”. Тошкент, “YUNAKS-PRINT”, 2006-йил.