DIGITAL SUBJECTIVITY OF THE INDIVIDUAL IN THE AGE OF ARTIFICIAL INTELLIGENCE
Amid the rapid development of artificial intelligence (AI) technologies, not only the institutions and governance mechanisms are undergoing transformation, but also the very concept of personality, identity, and social status. Digital subjectivity is becoming a key category of analysis in the philosophy of technology, law, and social sciences. This study focuses on examining the phenomenon of digital identity and individual subjectivity in the context of automated control, algorithmic governance, and platform dependency. A conceptual model for assessing digital subjectivity is proposed, taking into account ethical, legal, and cultural factors, especially in the context of emerging digital policies in Uzbekistan.