IMPACT OF E-COMMERCE ON INTERNATIONAL TRADE DYNAMICS
E-commerce has profoundly transformed international trade dynamics, ushering in a new era of global commerce characterized by increased accessibility, efficiency, and competition. This research explores the multifaceted impacts of e-commerce on international trade, highlighting how digital platforms have expanded market reach, facilitated streamlined logistics, and enabled small and medium-sized enterprises (SMEs) to engage in cross-border trade. The study examines the changes in consumer behavior driven by online shopping convenience and the variety of products available globally. Additionally, it addresses the regulatory and compliance challenges that businesses face in diverse international markets, including data protection and privacy issues. Technological advancements such as digital payments, artificial intelligence, and automation are also analyzed for their roles in enhancing e-commerce operations. Furthermore, the research delves into the economic implications, including the potential for economic growth, job creation, and the exacerbation of the digital divide. By providing a comprehensive overview of the opportunities and challenges presented by e-commerce, this study offers valuable insights into the evolving landscape of international trade in the digital age.
