МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
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DEVELOPMENT TECHNOLOGICAL, GLOBAL, AND MEDIA
EFFECTS ON LANGUAGES
Akhmedova Sevar Qudratullayevna
The Teacher of History and Philology Department
Asia International University
Bukhara, Uzbekistan
Annotation:
This article discusses about the impact of technology globalization
and media on languages. It explores the benefits of it and it’s effective sides for using
any kind of language. The author presents arguments supporting benefits of
globalization and its impact on language. Additionally, the article acknowledges
potential challenges and offers suggestions for overcoming them. Overall, it advocates
for the significance of the effect that made technology and media on language.
Globalization is the process of increased interconnectedness and
interdependence among countries, societies, and economies. It involves the exchange
of goods, services, ideas, information, technologies, and cultures on a global scale.
Globalization
1
is driven by advances in communication, transportation, and
technology, which have made it easier for people, goods, and capital to move across
borders. Key aspects of globalization include:
Economic Globalization: This involves the integration of national economies
into the global economy through trade, foreign direct investment, capital flows, and
technology transfer. It has led to the creation of global markets and supply chains.
Cultural Globalization: Cultural globalization refers to the exchange of ideas,
values, and traditions among different cultures. It is facilitated by the media, the
internet, and international travel, leading to the spread of cultural practices worldwide.
Political Globalization: Political globalization involves the increasing
interconnection of governments and institutions on a global scale. It includes the
growth of international organizations, agreements, and governance structures to
address global issues.
Technological Globalization: Technological globalization refers to the rapid
spread of information and communication technologies around the world. It has
1
Bauman, Z (1998) Globalization: The Human Consequences. Cambridge: Polity Press.
МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
Researchbib Impact factor: 13.14/2024
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Том 3, Выпуск 05, Мая
281
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enabled real-time communication, collaboration, and access to knowledge on a global
scale.
2
Environmental Globalization: This aspect focuses on the interconnectedness of
environmental issues across borders. Globalization has led to increased awareness of
environmental challenges like climate change and biodiversity loss that require
international cooperation for solutions.
Overall, globalization has both positive and negative effects. It has the potential
to promote economic growth, cultural exchange, and technological advancement, but
it can also lead to challenges such as inequality, cultural homogenization, and
environmental degradation. Understanding and managing the impacts of globalization
are essential for creating a more sustainable and inclusive global community.
Technological globalization is a facet of globalization that refers to the spread and
integration of technology across national borders and regions. It involves the rapid
dissemination of information and communication technologies (ICTs), such as the
internet, mobile phones, social media, and other digital tools, on a global scale.
Technological globalization has transformed the way people communicate, conduct
business, access information, and interact with the world. Key features of technological
globalization include:
Connectivity: Technological advancements have connected people from
different parts of the world like never before. The internet and mobile communications
allow instant communication and sharing of information across borders.
Access to Information: Technological globalization has democratized access to
information. Individuals can now access a wealth of knowledge online, enabling
learning, research, and collaboration on a global level.
Economic Impact: Technology has revolutionized global trade and commerce.
E-commerce platforms, digital payment systems, and supply chain management tools
have made it easier for businesses to operate globally.
Cultural Exchange: Technology facilitates the sharing of ideas, art, music, and
other cultural expressions across borders. Social media platforms, streaming services,
and online communities connect people with diverse cultural backgrounds.
2
Castells, M (1996) The Rise of the Network Society. Volume I: The Information
Age: Economy, Society and Culture. Oxford: Balckwell.
МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
Researchbib Impact factor: 13.14/2024
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Innovation: Technological globalization drives innovation by enabling the
exchange of ideas and expertise among scientists, researchers, and entrepreneurs
worldwide. Collaborative platforms and open-source initiatives have accelerated
progress in various fields.
Challenges: Despite its benefits, technological globalization also poses
challenges such as digital divide, cybersecurity threats, privacy concerns, and the
spread of misinformation. Bridging the gap in access to technology and addressing
ethical issues are critical aspects of managing technological globalization.
In essence, technological globalization has reshaped the way society functions,
interacts, and evolves in the modern world. Embracing the opportunities while
addressing the challenges posed by technological advancements is essential for
harnessing the potential benefits of a globally connected digital landscape.
Languages are dynamic and constantly evolving systems that change over time due to
various factors.
3
Here are some of the ways in which a language can undergo change:
1. Phonological Changes: Pronunciations of words can shift over time due to factors
like regional dialects, language contact, and generational differences. For example, the
Great Vowel Shift in English history altered the pronunciation of many words.
2. Semantic Shifts: The meanings of words can change over time through processes
like metaphor, metonymy, and semantic drift. Words can acquire new meanings or lose
old ones based on societal changes and cultural influences.
3. Lexical Changes: Languages evolve by incorporating new words through
borrowing from other languages, coinages, blends, or acronyms. The lexicon of a
language is constantly expanding to adapt to technological, social, and cultural
developments.
4. Grammatical Changes: Changes in grammar can occur through simplification,
regularization, or the adoption of new structures. Grammatical rules may shift over
time, leading to alterations in syntax, word order, or morphological patterns.
5. Language Contact: Interaction between different language speakers can result in
linguistic changes through processes like code-switching, bilingualism, pidginization,
and creolization. Contact between languages often leads to the borrowing of words,
sounds, or grammatical features.
3
Habermas, J (1984, 1987) Theory of Communicative Action, vols 1 and 2.
Cambridge: Polity Press.
МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
Researchbib Impact factor: 13.14/2024
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Том 3, Выпуск 05, Мая
283
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6. Social Influences: Social factors such as education, media, technology, and
mobility can influence language change. Varieties of a language spoken by different
socio-economic groups may diverge or converge based on social prestige and
interaction.
7. Standardization: Languages may undergo changes through standardization efforts
to establish norms in spelling, grammar, and vocabulary. Standard varieties of
languages are often created to facilitate communication and promote linguistic unity
within a community or region.
8. Language Policy: Government policies, educational initiatives, and language
planning efforts can impact language change. Decisions regarding language use in
schools, media, and public discourse can shape the trajectory of a language over time.
In summary, languages are living entities that adapt, evolve, and transform in
response to internal and external pressures. Understanding the mechanisms of language
change helps linguists and speakers alike appreciate the fluidity and richness of
linguistic diversity across the world.
4
Globalization of technology has a significant impact on languages in several
ways:
5
Language Standardization: With the rise of global technologies, certain
languages become more dominant as the primary languages used for technical
purposes. English, for example, has become the lingua franca of the tech world. This
can lead to the standardization of terminology and technical jargon in that language,
sometimes at the expense of others.
Language Evolution: Technology often introduces new terms, phrases, and
concepts into languages. As new technologies emerge, languages evolve to
accommodate these changes. For example, words like "Google," "tweet," or "emoji"
have become part of everyday language due to technological advancements.
Language Homogenization: Globalization can lead to the homogenization of
languages as speakers adopt common terms and expressions used in technology. This
4
Milroy, J & Milroy, L (1999) Authority in Language: Investigating Standard
English, 3rd ed., London: Routledge.
5
Crystal, D (2001) Language and the Internet. Cambridge: Cambridge University
Press.
МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
Researchbib Impact factor: 13.14/2024
SJIF 2024 = 5.444
Том 3, Выпуск 05, Мая
284
https://universalpublishings.com
can sometimes dilute the uniqueness of regional dialects or languages as people
gravitate towards standardized forms for ease of communication.
Language Preservation: On the other hand, globalization can also drive efforts
to preserve and revitalize minority or endangered languages. Digital technologies can
be used to document, promote, and teach languages that are at risk of fading away in
the face of dominant global languages.
Language Accessibility: Technology has made it easier for individuals to learn
and communicate in different languages. Translation tools, language learning apps, and
online resources have become more accessible, allowing people to engage with
languages beyond their native tongue more easily.
In conclusion, the globalization of technology can both enrich languages through
innovation and accessibility while also posing challenges such as standardization and
homogenization. It is crucial to find a balance that fosters linguistic diversity and
cultural richness in a technologically interconnected world.
The impact of media on a language is profound and multifaceted. Here are some
key ways in which media influences language:
Vocabulary Enrichment: Media introduces new words, phrases, and expressions
into a language. Through news, entertainment, and digital platforms, people are
exposed to a diverse range of vocabulary that may become integrated into everyday
speech.
Language Standardization: Media, particularly in formal contexts like news
broadcasting or publishing, tends to promote standardized language use. This can
influence linguistic norms and conventions, contributing to the maintenance of a
common language standard.
Slang and Informal Language: Media often reflects and promotes slang,
colloquial expressions, and informal language used by different social groups. The
adoption of slang terms and informal speech patterns from media sources can influence
language registers.
Grammar and Syntax: Media can impact grammar and syntax through exposure
to linguistic structures in news reports, literature, and other media forms. Language
users may unconsciously imitate sentence structures or grammatical patterns they
encounter in media content.
Pragmatics and Discourse: Media shapes language use in terms of pragmatics
and discourse conventions. Speech acts, conversational strategies, and rhetorical
МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ:
ТЕОРИЯ И ПРАКТИКА
Researchbib Impact factor: 13.14/2024
SJIF 2024 = 5.444
Том 3, Выпуск 05, Мая
285
https://universalpublishings.com
devices portrayed in media influence how individuals communicate in various
contexts.
Accent and Pronunciation: Exposure to different accents, dialects, and speech
patterns through media can influence the way people speak. Media representations of
accents can shape perceptions of regional linguistic variation and impact pronunciation
trends.
Language Change: Media plays a role in language change by popularizing new
linguistic features, facilitating language contact, or promoting certain language
ideologies. Linguistic innovations or shifts in language use can be driven by media
representations and trends.
Language Attitudes and Identity: Media representations of language diversity,
language varieties, and language ideologies can shape individuals' language attitudes
and perceptions of identity. The portrayal of languages in media can influence
linguistic behaviors and choices.
In summary, media serves as a powerful agent in shaping language use,
dissemination, and evolution in society. Understanding the impact of media on
language helps illuminate the dynamic interplay between communication technologies,
linguistic practices, and cultural representations in the contemporary world.
REFERENCES:
1.
Bauman, Z (1998) Globalization: The Human Consequences. Cambridge:
Polity Press.
2.
Castells, M (1996) The Rise of the Network Society. Volume I: The
Information Age: Economy, Society and Culture. Oxford: Balckwell.
3.
Crystal, D (2001) Language and the Internet. Cambridge: Cambridge
University Press.
4.
Habermas, J (1984, 1987) Theory of Communicative Action, vols 1 and 2.
Cambridge: Polity Press.
5. Milroy, J & Milroy, L (1999) Authority in Language: Investigating Standard
English, 3rd ed., London: Routledge.
