DIGITAL SUBJECTIVITY OF THE INDIVIDUAL IN THE ERA OF ARTIFICIAL INTELLIGENCE
In the context of the rapid development of artificial intelligence (AI) technologies, not only institutions and governance mechanisms are being transformed, but also the very concept of personality, its identity, and social status. Digital subjectivity has become a key category of analysis in the philosophy of technology, law, and socio-humanitarian sciences. This study aims to investigate the phenomenon of digital identity and subjectivity of the individual amid automated control, algorithmic governance, and platform dependency. A conceptual model is proposed to assess digital subjectivity, taking into account ethical, legal, and cultural factors, especially within the emerging digital policies of Uzbekistan.