The concept of university competitiveness serves as a pivotal indicator of the quality and performance of higher education institutions. This paper undertakes a comprehensive exploration of the various methodologies employed in the evaluation of university competitiveness. These methodologies encompass global ranking systems, benchmarking analysis, key performance indicators, surveys, bibliometric analysis, and financial assessments. The evaluation processes encompass a range of factors, including academic reputation, research output, faculty quality, student satisfaction, internationalisation, infrastructure, and funding. A comprehensive understanding of these methods is instrumental in assisting universities to enhance their strategic planning and global standing.
