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VOLUME 3 / ISSUE 4 / UIF:8.2 / MODERNSCIENCE.UZ
449
YANGI MAHSULOTLARNI TASHQI BOZORGA OLIB CHIQISHDA GLOBAL
MARKETING STRATEGIYASINING FOYDALARI
Baqoyev Sunnatillo Burxon o’g’li
Osiyo xalqaro universteti o’qituvchisi.
https://doi.org/10.5281/zenodo.11196398
Annotatsiya.
Maqolada tadbirkorlik faoliyati subyektlarining o’z tovarlarini jaxon
bozoriga taklif etishi jarayonida tashqi marketing strategiyalarining axamyati, ularning amaliy
jixatlari, bir necha misollar va tavsiyalar yoritilgan.
Kalit so’zlar:
marketing, xalqaro marketing, strategiyalar, tovarlar portfeli,
differensiallashtirish.
BENEFITS OF GLOBAL MARKETING STRATEGY IN BRINGING NEW PRODUCTS
TO FOREIGN MARKET
Abstract.
The article describes the importance of external marketing strategies, their
practical aspects, several examples and recommendations in the process of offering their goods to
the world market by business entities.
Key words:
marketing, international marketing, strategies, product portfolio,
differentiation.
ПРЕИМУЩЕСТВА ГЛОБАЛЬНОЙ МАРКЕТИНГОВОЙ СТРАТЕГИИ В ВЫВОДЕ
НОВЫХ ПРОДУКТОВ НА ЗАРУБЕЖНЫЙ РЫНОК
Аннотация.
В статье освещены важность стратегий внешнего маркетинга, их
практические аспекты, несколько примеров и рекомендаций в процессе предложения
субъектами предпринимательства своего товара на мировом рынке.
Ключевые слова:
маркетинг, международный маркетинг, стратегии, продуктовый
портфель, дифференциация.
KIRISH
Sizning biznesingiz uchun zarur bo'lgan global marketing strategiyasi bormi? Agar siz
Qo'shma Shtatlarda reklama kampaniyasini ishlab chiqarsangiz, o'sha kampaniya Frantsiyada
samarali bo'lishi mumkinmi deb o'ylaysizmi? Bu erda sizning biznesingiz uchun qanday
global marketing strategiyasini yaratish muhimligi va nima uchun uning foydali tomonlarini
yaratish uchun foydasi borligini ko'rib chiqamiz.
Birinchidan, global marketing nima emasligini ko'rib chiqaylik. Bu global miqyosda qabul
qiladigan standart jarayon emas.
Ba'zi tomonlar standartlashtirilishi mumkin, masalan, logotip, ammo paketlar yoki reklama
strategiyasi kabi boshqalar global marketing strategiyasini ishlab chiqishda foydalanilmaydi yoki
foydalanmasligi mumkin.
Global marketing strategiyasi global strategiyaning bir qismidir. Samarali bo'lish uchun u
biznesning barcha funktsional jihatlarini - moliyadan operatsiyalargacha qo'shishi kerak.
Bundan tashqari, aniq maqsadga erishish kerak, chunki rasmiy ravishda qaerga
ketayotganingizni hech kimga ma'lum qilmasdan, hech qachon u erga borolmaysiz. O'zingiz va
jamoangiz bilan halol bo'ling. Savol: Xorijdagi bozorda nimani amalga oshirishga harakat
qilyapsiz? Ushbu bozordagi zaif tomonlar va kuchlar qanday? Ularni qanday qilib engib chiqarsiz?
ISSN:
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2024
International scientifijournal
«MODERN SCIENCE АND RESEARCH»
VOLUME 3 / ISSUE 4 / UIF:8.2 / MODERNSCIENCE.UZ
450
Qanday yuqori salohiyat mavjud? Keyin birga o'tirib, savollarga javob bering va global
marketing strategiyasini tayyorlashni boshlang.
Maqsadni batafsilroq tushunish, global marketing strategiyasining aniq va ko'proq
yo'naltirilganligi. Misol uchun, tanlangan bozor tanlangan (masalan, Frantsiya), qaysi joylar
standartlashtirilishi va qanday qismlarga moslashish uchun moslashtirilishi kerakligini aniqlash
uchun mahalliy narx - navo, paketlar va promosyonlardan tashkil topgan bozor aralashuvi
baholanishi kerak maqsad chet bozorining talablari.
1
Mamlakatingiz o'rtasidagi farqlarni kamaytirishingiz mumkinligini bir zumda o'ylamang!
Ularni qabul qiling va strategiyangizni farqlarni to'ldirish uchun ishlab chiqing.
Agar global marketing strategiyasi to'g'ri amalga oshirilsa, u tashkilot uchun juda ko'p
foyda keltirishi mumkin. Mana to'rtta.
Mahsulotni va xizmat samaradorligini oshirish
O'sishingiz qanchalik ko'p bo'lsa, qanchalik tez o'rgansangiz va qanchalik ko'p o'rganilsa,
yangi va takomillashtirilgan mahsulot va xizmatlarni taklif qilishda samaraliroq bo'lasiz.
Facebookning so'nggi bilan kompaniya Shimoliy Amerika bozorining ehtiyojlarini
qondirish va pul topish uchun ajoyib ish qildi. Keyingi kengaytirish ishlari Hindistonda bo'ladi.
Internet-reklama Hindistonning reklama bozorining atigi 3 foizini tashkil qiladi, bu esa
AQShda 17 foizni tashkil etadi. Hindistonda Facebookning global marketing strategiyasini ishlab
chiqish uchun ular Hindistondagi barcha foydalanuvchilarni daromadlar bazasi bo'yicha
monetizatsiya qilish uchun mavjud bo'lgan Shimoliy Amerika strategiyasini yaxshilashlari kerak.
Qattiq raqobat afzalligi
Ko'pgina kompaniyalar mahalliy asosda raqobatlashishda naturals. Lekin global miqyosda
raqobatlasha oladigan qancha kompaniyalar bilasiz? Agar sizning mahalliy raqobatchilaringiz
global miqyosda raqobat qila olmasalar va siz buni qanday qilsa bo'ladi?
Dunyoviy kuch, hisobga olinmasligi kerak!
Sizning global strategiyangiz bilan oldinga siljish va uni yaxshi tushungan holda, har bir
kishi butun dunyoga yaxshi ma'lumotga ega va ko'proq yo'naltirilgan tashkilotga imkon beradi.
Bundan tashqari, u sizni tezda moslashishga imkon beradi va asosan global bozordagi
mijozlar talablariga yoki tendentsiyalariga asoslangan.
Ko'tarilgan xaridorlarni xabardor qilish
Internet orqali mijozlar jahon miqyosidagi mahsulotning rivojlanishini yoki etishmasligini
kuzatishi mumkin.
Apple o'z mahsuloti bilan muntazam va izchil xabarga ega - mukammal foydalanuvchi
interfeysi orqali ajoyib dizayn va tajribani yetkazib berish. "Vau" omili ham butun dunyo bo'ylab
mijozlar xabardorligini oshiradi.
Xarajatlarni kamaytirish va jamg'arma
Yangi bozorlarga e'tibor qaratish orqali ba'zi hududlarda standartlashtirish orqali miqyosi
va hajmni iqtisod qilish mumkin. Dunyo bo'ylab borish uchun Internetdan foydalanishda
mablag'larni tejash kerakmi? Dunyoning barcha burchaklaridagi mijozlar sizni topa oladi va siz
1.
1
Черенков В. И., Международный маркетинг. Учебное пособие - Знание: СПб, 2003. - 846 с.
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potentsial mijozlarga veb-sayt, blog yoki Facebook sahifasi kabi yagona aloqa nuqtasi bilan
erishishingiz mumkin. Xarajatlarni tejash mijozlarga butun dunyo bo'ylab yaxshiroq xizmat
ko'rsatishga yordam beradi.
Siz 300 kishilik bir kishilik do'kon yoki tashkilot tashkil qilsangiz, qaerga ketayotganingiz
to'g'risida ochiq va halol suhbatlar sizni global marketing strategiyasini yaratishga yordam beradi,
kollektiv majburiyatni yaratadi va buyuk, uzoq muddatli global miqyosda ishlaydigan sirlarning
biridir. korxona.
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