Джасмина Оллоназарова
This subchapter explores the role of linguistic relativity in shaping time perception, with particular focus on how grammatical structures, lexical choices, and cultural metaphors influence temporal cognition. Drawing on the Sapir–Whorf hypothesis and Slobin’s “thinking for speaking” framework, it examines variations in temporal reference systems, tense marking, and aspect across languages, and how these differences affect memory, planning, and event sequencing. Empirical evidence from cross‐linguistic studies, bilingualism research, psycholinguistic experiments, and neuroimaging reveals that language can modulate the perception and organization of time, though the extent of this influence remains contested. The discussion addresses both strong and weak interpretations of linguistic relativity, considering universal cognitive mechanisms alongside culturally mediated differences. Practical implications for cross‐cultural communication and clinical contexts are highlighted, as well as future research directions involving interdisciplinary methodologies and the influence of digital communication on temporal cognition.