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SUSTAINABLE DEVELOPMENT MARKETING: 5 KEY PRINCIPLES
Bazarova Mamlakat Supiyevna
Senior Lecturer at Asian International University
Annotation:
In the article, sustainable development marketing is not only vital, but also
necessary and is the only way forward. research
Keywords:
The company should consider this problem in its marketing content, even if you
don't name your competitors.
Sustainable development marketing is not only vital, but also necessary and is the only way
forward. Enterprises should prioritize the sustainable procurement of raw materials and return
them to society in any possible way. To build a business, they need to focus on three main areas.
Sustainable development marketing is not a short-term goal, but a long-term plan that every
company must apply to ensure its viability.
5 Key Principles of Sustainable Marketing
Increased uncertainty tends to evoke reflex reactions that are frightening for the company.
Regardless of the planet's status, these sustainable marketing concepts will help your
organization strengthen.
Principle 1: Client Orientation.
While your advertising campaigns In the end, your goal is
the end user or consumer of the final product, as consumer demand stimulates the free market. It
is extremely important to evaluate your developments and activities from the consumer's
perspective. Let's say you produce plastics for various purposes in the automotive industry, and
your client's environmentally conscious customers want lighter, more economical cars with
longer-lasting parts. Your client, the car manufacturer, will also like these things, as their clients
will demand them. What do clients want in your industry from the perspective of sustainable
development? Over time, the situation may change, especially as more and more people learn
about problems related to social justice, climate change, global economic difficulties, and other
problems that must be faced to build a sustainable future.
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Principle 2: Be innovative and creative.
Increasing value for the consumer requires
foresight. Your organization should strive for constant development, for example, to add more
renewable resources or improve energy-efficient procedures. Although you want to provide
clients and consumers with what they want to be innovative, you must predict what they want to
do shortly before they do it. Clients interested in sustainable development want to know how
much your company's achievements compare to the achievements of your competitors. Your
marketing content should take this problem into account, even if you don't name your
competitors. Get motivated: regularly learn about trends and events in the field of sustainable
development in your business, as well as attend local, national, and global conferences - this is
an excellent way to stay informed and learn from the best innovators in the field of sustainable
development. As a result, your content will show that you are aware of the events, interested, and
dedicated to the cause. Find ways to participate in projects, campaigns, and movements to build
vital connections with like-minded people and ignite your imagination when planning long-term
marketing strategies.
Principle 3: Community and Communication.
Companies, activists, and angry clients are
spreading a huge amount of digital content about sustainable development among the general
public through social media platforms, YouTube, and other channels. If you still need to join the
dialogue, now is the perfect time. If you are a B2C company, you can connect with thousands of
people who have never heard of your brand. From environmentally friendly laundry detergent to
food products made in compliance with ethical standards, Instagram users are looking for
environmentally friendly products in large quantities.
Principle 4: Cause orientation
Long-term marketing content should reflect your brand and
demonstrate passion for your mission. Even if your company is more traditional and formal, now
is the perfect time to let go of your hair. What is important for your company? How do you
perceive your role and responsibilities in ensuring a more stable future? Your material will be
honest and motivating if you focus your efforts in the field of sustainable development on what
truly concerns you. Your company does not have to produce physical products to join the
sustainable development movement. The production company can bring order to its activities
and develop environmentally friendly products. Conversely, a service-oriented corporation can
donate a portion of its income to sustainable development charity.
Principle 5: Clarity
Frequently transmit your message and request feedback. Respond to
clients' complaints and problems. If you need help meeting their expectations due to logistical
problems, clearly explain why and what you are doing to overcome these obstacles.
The importance of sustainable development marketing.
The overall business picture is
sustainable development marketing. Sustainable development marketing should not be
implemented if the business is focused on short-term goals and profit. However, if a company
intends to stay in the market for a long time, it is best to use sustainable development marketing.
Any business, regardless of its size, affects the environment. Despite the fact that the impact of
this single company on the environment is insignificant, it is important to remember that there
are many enterprises that harm the environment.
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