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SPECIFIC FEATURES OF THE DEVELOPMENT OF MARKETING ACTIVITIES IN
INDUSTRIAL ENTERPRISES.
Bazarova Mamlakat Supievna
Asia international university, Bukhara, Uzbekistan
Abstract
: In the article strategies often the marketing mix how adaptation necessary determines ;
firms less resources how distribution and stamps portfolio how distribution solution to do effect
for studied .
Key words :
In the market position and strategy . Market to the position according to ,
companies market leaders , market competitions , market consumers or market prices as
classification possible .
Annotation:
in the article, strategies often determine how to adapt a marketing mix; firms have
been studied to decide how to allocate scarce resources and how to distribute a portfolio of
stamps.
In the market situation and strategic effects .
Market leader :
market share objective
measurement according to at the market dominance They do . general status defense , because
they more losses They need . goals corporate image develop and brand for competitors brand
blocking to do for Using PR through their own famous position reinforcement , from " combat
" brands use , previous blows , competitors blocking to do for order to plant such as tactics
through distribution is to adapt . and even competitors rumors about distribution for . Market
leaders growth build for unconventional or unexpected approaches applications possible and
their tactical answers of the following consists of to be possible : of the product spread ;
diversification ; abundance branding ; introduction for obstacles installation ; vertical and
horizontal integration and corporate purchases .
Market competitor:
A market competitor has the second highest market share in a category after
the dominant player. Their market position is usually offensive because they have less to lose
and more to gain by taking risks. They market share increase for market leader with floor by
floor They compete . Their general strategy product , packaging and service show innovations
through market share to capture from entering consists of ; new the market develop and of the
product coverage and in it position expansion for him/her again mark .
Market consumer :
consumers usually second violin from playing They are happy . rarely in cases research to their
work investment they enter and market leaders innovative products working their speeches they
wait and later the "me too" approach acceptance They do . Their in the market position usually is
neutral . Their strategy there is customers save stay and any new segments fair share to capture
input through their own market position save They are expenses control to do through profit
save to stay tend to .
Market place :
from competition escape for at the market small place They occupy . purpose
customers base with solid connections installation and there is customers with solid loyalty Their
development
in the market position usually is neutral . Their strategy segment develop and
build and him/her from erosion protection Tactical
point of view from the point of view ,
anything product or services offer improvements , mutual trade from the possibilities uses ,
directly from sale next high service show , service show quality and other relevant value add
activities through money value offer they do and relationships installations possible . Most
companies every 3-5 years strategic planning done increases and this the process company own
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vision and mission done increase for on the road whether it is possible check tool as see It turns
out that. Ideally strategies dynamic and interactive , partial planned and partially unplanned will
be . Strategies wide comprehensive is , is a firm clear the way own inside to receive for ,
unexpected to events in a relationship to be opportunity gives . Marketing strategy main aspects
– marketing the company general mission with appropriate Strategies
often the marketing
mix how adaptation necessary determines ; firms less resources how distribution and stamps
portfolio how distribution solution to do Like Marketing Mix Modeling for from tools uses
possible . From this except for enterprises work efficiency analysis to do , customers analysis
they do and competitors analysis that they do and targeted market analysis to do done increase
possible . Today on the day industry enterprises own
product and services to the market
successful presented to grow for innovative from approaches use Traditional marketing
methods
efficiency without a trace progress because of , digital technologies and
innovative project marketing activities inseparable to the part is spinning .
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