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AT THE INTERSECTION OF PEDAGOGY, MEDIA AND TECHNOLOGY: THE
ROLE OF ARTIFICIAL INTELLIGENCE
Zulfiya Normakhamatovna Shakirova
Associate Professor,
International Islamic Academy of Uzbekistan
Abstract :
This article analyzes the place and role of artificial intelligence (AI) at the
intersection of pedagogy, media, and technology. The possibilities, limitations, and prospects of
AI technologies in education are highlighted, and their impact on media and pedagogical
processes is discussed. In particular, AI is considered an important factor in making learning
processes more effective and individualized, enriching media tools, and developing educational
technologies. As a result, a general idea is formed about the integration of AI into modern
education systems, new teaching methods, and its contribution to the development of students'
abilities.
Keywords:
artificial intelligence, educational technologies, teaching methods, digital media,
innovations, individualization, educational process.
Introduction:
Today, the education system is changing rapidly, and these changes are due to
the need to adapt to modern technologies and the requirements of global development. The
mutual integration of pedagogy, media, and information and communication technologies (ICT)
is shaping new approaches to educational processes. In particular, the introduction of artificial
intelligence (AI) technologies into the field of education is making fundamental changes at the
junction of these areas, bringing the educational process to an interactive, individualized, and
digital form.
Artificial intelligence tools are making it possible to reconsider many traditional methods in
education. In particular, with the help of AI, opportunities are being created such as developing
educational content tailored to the individual needs of students, automatically assessing the level
of knowledge, monitoring the learning process, and increasing effectiveness. At the same time,
AI technologies, combined with media platforms, enrich the educational process through visual,
auditory, and interactive elements, providing new experiences for both teachers and students.
This, in turn, is accelerating the digital transformation of education and paving the way for a new
paradigm based on innovative methods.
This article analyzes the role of artificial intelligence at the intersection of pedagogy, media, and
technology. The article comprehensively examines the capabilities, current limitations, practical
applications, and prospects of AI technologies in education. It also evaluates its integration into
pedagogical processes, synergy with media, and role in shaping a modern learning environment
from a scientific perspective. The results of the analysis serve to determine the directions for the
effective development of artificial intelligence-based education systems and provide a deeper
understanding of the role of digital innovations in education.
Main part:
In the modern education system, pedagogy, media and technology are three main
components that are closely interconnected and complement each other. While pedagogy
determines the theoretical and practical foundations of the educational process, media acts as a
tool for conveying knowledge to students in a visual and interactive form. Technology plays an
important role in increasing the efficiency of the educational process and automating the
teaching and learning processes. Artificial intelligence is taking this trinity to a new level, further
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deepening their integration.
AI is an effective tool for identifying the individual needs of students in the educational process
and developing customized teaching methods. For example, adaptive learning platforms analyze
the level of knowledge of students and provide materials appropriate to their level of difficulty.
Thus, an individual approach is provided to each student. In addition, automatic assessment
systems of artificial intelligence lighten the burden on teachers and increase the objectivity of the
assessment process.
There is an opportunity to make education more interactive and interesting through media. With
the help of AI, advanced media technologies such as video, animation, virtual and augmented
reality more actively involve students in the learning process. This helps to increase motivation
in education and make it easier to understand difficult topics. For example, with the help of
virtual laboratories, students can master practical skills safely and effectively.
AI technologies are also creating new opportunities in the media sector. For example, artificial
intelligence is widely used in the automatic creation, personalization and distribution of content.
This process increases the efficiency of educational media platforms and helps to deliver
customized content to students faster. AI technologies also facilitate the analysis of media data,
allowing for real-time feedback during the educational process.
At the same time, there are some problems in the application of artificial intelligence in the field
of education and media. There are factors such as the high cost of technologies, issues of
information security and confidentiality, and difficulties for teachers in mastering new
technologies. In addition, issues of transparency and ethics of AI decisions are also relevant. To
address these problems, it is necessary to update pedagogical approaches along with
technological developments.
Materials and Methods
This study examined the place and role of artificial intelligence in the education system, in
particular at the intersection of pedagogy, media and technology. During the research, the
integration of artificial intelligence technologies in education, their advantages, existing
limitations and prospects were analyzed. The study was conducted based on qualitative and
quantitative approaches.
The material was based on scientific articles published between 2020 and 2024, reports of
international educational organizations (UNESCO, OECD, World Economic Forum), the
activities of educational platforms based on artificial intelligence (for example: ChatGPT,
Duolingo Max, Khanmigo, Sora, Google Classroom AI), and the experiences of real educational
projects implemented in Uzbekistan and abroad. In addition, semi-structured interviews were
conducted with 15 teachers, IT specialists and methodologists working in the field of education.
Several methods were used in the study. First of all, the directions of modern application of
artificial intelligence in education were studied by analyzing literary sources. Using the
comparative analysis method, the introduction of SI technologies in the education system of
Uzbekistan was compared with the experience of advanced countries such as the USA, Finland
and South Korea. Also, a case study was conducted based on real examples to determine how SI
technologies work in practice in some educational institutions and what results they produce.
In addition, the strengths and weaknesses, existing opportunities and potential threats in the
integration of artificial intelligence into education were assessed through SWOT analysis. Using
the expert assessment method, the opinions of experts on the impact of SI technologies on the
educational process, the level of effectiveness and ethical risks were summarized.
Based on these methodological approaches, a scientific analysis was conducted of what
opportunities artificial intelligence creates in the field of education, what problems it causes and
what development prospects it has in the future.
Conclusion:
Today, at the intersection of pedagogy, media and technology, artificial intelligence
is becoming an important factor in radically changing educational processes. AI increases the
effectiveness of the educational process by providing individualized teaching, improving
teaching methods, and creating interactive and interesting environments. In combination with
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media and technology, artificial intelligence creates unique opportunities for the rapid and
effective delivery of educational content, automatic assessment of knowledge, and the provision
of educational materials tailored to the needs of students.
However, in this process, technological limitations, information security, and ethical issues must
also be taken into account. Therefore, along with pedagogical approaches, improving the digital
literacy of teachers, mastering new technologies, and security measures remain a priority.
In the future, AI-based educational systems will develop further and form a modern model of
learning. This not only increases the quality of education, but also serves to create an educational
environment that is flexible, adaptable, and focused on creative development, tailored to the
individual needs of each student.
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