New approaches in the art of literary language

The article analyzes the principles of social and political factors in the creation of poetic language. Classification of language according to its forms and ways of realization is given. In the process of hermeneutic analysis of the text as a work of art, one of the most important attributes of artistic literature is art, i.e. the relation of art to philosophical and aesthetic fantasy in the human mind, artist city is closer to the notions "originality", "exception", "normalization" and this is the first requirement for the art of existence. Society expects a new work and a new word from the creator. In this regard, ―a new word‖ means a new idea. At the moment, the word "a new word" also means other meanings, in addition to the meaning of "a new idea", "guidance" in the press, "superiority" and "stability" in politics, "fulfillment of promise" and others.