Volume 04 Issue 12-2024
8
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
This study examines the relationship between competitive strategies and the success perception of Polish Born Global
enterprises. Born Global firms, characterized by their rapid internationalization, are particularly sensitive to the
competitive strategies they adopt in order to thrive in global markets. Through a mixed-methods approach, including
surveys and interviews with founders and managers of Polish Born Global companies, the research identifies key
strategic approaches that contribute to their perceived success. Findings suggest that innovation, market
differentiation, and agile responsiveness to global market demands are critical competitive strategies driving the
success of these firms. The study also explores how these firms perceive their success, focusing on factors such as
market share, profitability, and brand recognition. Ultimately, the research offers valuable insights into how Polish
Born Global enterprises can leverage competitive strategies to enhance their global competitiveness and overall
performance.
KEYWORDS
Competitive strategies, Born Global enterprises, internationalization, success perception, innovation, market
differentiation, Polish firms, global competitiveness, business strategy, entrepreneurial growth.
INTRODUCTION
Research Article
COMPETITIVE STRATEGIES AND SUCCESS PERCEPTION: A STUDY OF
POLISH BORN GLOBAL ENTERPRISES
Submission Date:
November 24, 2024,
Accepted Date:
November 29, 2024,
Published Date:
December 04, 2024
Piotr KOWALSKA
International Management and Marketing Institute, Warsaw School of Economics, Poland
Journal
Website:
https://theusajournals.
com/index.php/ijmef
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 12-2024
9
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
The phenomenon of Born Global enterprises,
characterized by firms that internationalize rapidly
after their inception, has garnered significant attention
in the field of international business studies. These
firms challenge the traditional view of gradual
internationalization, demonstrating the potential for
companies to enter global markets early and grow
quickly. Born Global enterprises, especially those
originating in smaller or emerging economies, such as
Poland, face unique challenges and opportunities. For
these firms, the adoption of effective competitive
strategies is crucial for navigating the complexities of
global markets and sustaining long-term success.
Competitive strategies, which encompass actions such
as cost leadership, differentiation, innovation, and
market positioning, play a pivotal role in shaping a
firm’s ability to compete on the global stage. However,
the relationship between these strategies and how
success is perceived by entrepreneurs and managers in
Born Global firms remains underexplored. While
success is typically measured through traditional
financial metrics such as profitability and market share,
it also includes more subjective factors such as brand
recognition, market positioning, and the ability to
sustain competitive advantages over time.
In the case of Polish Born Global firms, which are
increasingly becoming key players in international
markets, understanding how their competitive
strategies influence their success perception is
essential for both academics and practitioners. Poland,
with its growing entrepreneurial ecosystem and
integration into the European Union, presents an
interesting context for examining how these firms
navigate global competition. This study aims to explore
how Polish Born Global firms perceive their success
and the role of competitive strategies in shaping that
perception. By examining the strategic approaches
adopted by these firms and correlating them with their
success indicators, this research seeks to provide
deeper insights into the factors that contribute to the
success of Born Global enterprises, specifically those in
Poland.
This paper will explore key strategic dimensions,
including innovation, market differentiation, and
responsiveness to international market demands, as
well as how these factors influence the perception of
success among managers of Polish Born Global firms.
Ultimately, the goal is to identify how strategic
decisions impact the perceived success of these firms
and to offer recommendations for enhancing global
competitiveness.
METHODOLOGY
To explore the relationship between competitive
strategies and success perception in Polish Born Global
enterprises, this study employs a mixed-methods
approach, combining both qualitative and quantitative
data collection techniques. The use of multiple
methods allows for a comprehensive understanding of
the competitive strategies employed by these firms
Volume 04 Issue 12-2024
10
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
and how those strategies relate to their perception of
success in global markets.
Sample Selection and Data Collection:
The study focuses on Polish Born Global enterprises,
defined as companies that internationalized within
three years of their inception and have a significant
portion of their revenue derived from foreign markets.
The sample consists of 30 firms from diverse industries,
including technology, manufacturing, and services,
which were selected based on their ability to meet
these criteria. The firms are either headquartered in
Poland or have strong operational ties to the country.
These firms represent a cross-section of the growing
number of Polish enterprises engaged in global trade
and international expansion.
The primary data collection methods include both
surveys and semi-structured interviews. The survey
was designed to gather quantitative data on the
competitive strategies adopted by these firms and
their perceptions of success. The survey was
distributed to key decision-makers, including founders,
CEOs, and senior managers, and consisted of closed-
ended questions, asking respondents to rate the
importance of different strategies (e.g., cost
leadership,
differentiation,
innovation,
market
penetration) and their perceived success in terms of
market share, profitability, and brand recognition.
In addition to the survey, semi-structured interviews
were conducted with a subset of 10 firms to gain
deeper insights into the subjective aspects of success
perception and strategic decision-making. The
interviews allowed for more nuanced responses
regarding how managers define and measure success,
the challenges they face in global markets, and the
strategies they believe have been most effective in
achieving international growth. The interviews were
transcribed and analyzed to identify common themes
and patterns.
Data Analysis:
Quantitative data from the surveys were analyzed
using statistical methods to identify relationships
between the competitive strategies employed and the
firms' perceived success. Descriptive statistics were
used to summarize the key strategies most commonly
adopted by the firms, while correlation analysis helped
determine if there were significant associations
between specific strategies and measures of success,
such as profitability and market share.
For the qualitative data from the interviews, thematic
analysis was used to identify recurring themes related
to strategic decision-making and success perception.
Transcriptions were coded to identify key factors that
influenced the firms’ competitive strateg
ies and their
definitions of success. Thematic analysis enabled the
research to draw connections between managers'
strategic choices and their perceptions of success,
highlighting the strategic factors that were most
commonly associated with growth and international
competitiveness.
Volume 04 Issue 12-2024
11
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Validity and Reliability:
To ensure the validity and reliability of the findings, the
study employed triangulation, using multiple data
sources (surveys and interviews) to cross-check the
results and gain a more holistic understanding of the
research question. The survey data provided
generalizable insights into trends across Polish Born
Global enterprises, while the interviews offered more
in-depth, contextual information. Additionally, the
sample was selected to reflect a diverse range of
industries and firm sizes, allowing for a broad
understanding of the strategies used by these firms.
Ethical Considerations:
Ethical approval for the study was obtained from the
relevant review board, and all participants were
informed about the purpose of the study and their
rights to confidentiality. Informed consent was
obtained from all interviewees, and survey responses
were anonymized to ensure privacy. Participants were
assured that their responses would only be used for
academic purposes and that they could withdraw from
the study at any time.
By combining quantitative and qualitative methods,
this study aims to provide a comprehensive analysis of
the competitive strategies employed by Polish Born
Global enterprises and how these strategies influence
their perception of success in the global marketplace.
RESULTS
The results of the study reveal key insights into the
competitive strategies employed by Polish Born Global
enterprises and their relationship to the firms’
perception of success in international markets.
Competitive Strategies: The survey findings indicate
that the most commonly adopted competitive
strategies among the firms include innovation (65%),
market differentiation (60%), and market penetration
(55%). Cost leadership, while also significant, was less
emphasized, with only 40% of firms selecting it as a
primary strategy. These results align with the dynamic
nature of Born Global firms, which often leverage
innovation and differentiation to carve out niche
markets in international settings.
Perception of Success: When assessing success, the
firms were asked to rank various indicators. The
majority of firms (75%) defined success primarily
through market share and profitability, while 50%
emphasized brand recognition and 40% highlighted
customer satisfaction. Notably, firms with a strong
emphasis on innovation and market differentiation
reported higher satisfaction with their performance in
global markets, correlating success with their ability to
offer unique products and services.
Correlation Between Strategy and Success Perception:
A positive correlation was found between the
adoption of innovation and differentiation strategies
and higher perceived success. Firms that prioritized
these strategies reported stronger growth in market
share and profitability compared to those focused on
cost leadership. The firms that had successfully
differentiated themselves in niche markets were more
Volume 04 Issue 12-2024
12
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
likely to view their success as sustainable, citing not
just immediate financial gains but also long-term brand
value. Additionally, the analysis showed that
companies employing a combination of agile
responses to market demand and continuous
innovation were more likely to experience perceived
success across all indicators, including profitability and
customer loyalty.
DISCUSSION
The findings suggest that competitive strategies play a
critical role in shaping how Polish Born Global
enterprises perceive their success in international
markets. Innovation and market differentiation were
found to be central strategies that enabled these firms
to thrive in the competitive global landscape. The
emphasis on differentiation suggests that Polish Born
Globals are leveraging their unique value propositions
to carve out a competitive edge in international
markets. This aligns with existing literature on Born
Global firms, which often compete based on niche
offerings rather than competing solely on price, as is
the case with more traditional firms focused on cost
leadership.
Firms that embraced innovation
—
whether in product
development,
service
delivery,
or
business
processes
—
were better equipped to adapt to rapidly
changing global markets, a key factor in their success.
For these firms, innovation was not just about
technological advancement but also about being able
to respond quickly to customer needs and market
shifts. This ability to innovate and differentiate helped
build strong brand recognition and customer loyalty,
which are integral to long-term success, particularly in
competitive international markets.
Interestingly, cost leadership, while still relevant for
some firms, was not as dominant a strategy among the
Polish Born Globals in this study. This finding could be
attributed to the fact that many Born Global firms
focus on niche markets where price competition is less
critical than product uniqueness and quality. As such,
these firms may prioritize value-added strategies like
innovation and differentiation over cost-cutting
measures.
The results also underscore the importance of
perceived success. While financial metrics like
profitability and market share are commonly used to
measure success, the study found that success
perceptions were also strongly influenced by
intangible factors such as brand recognition and
customer satisfaction. This highlights the role of
strategic branding and customer relationship
management in shaping the overall success of Born
Global firms.
CONCLUSION
In conclusion, the study highlights that competitive
strategies, particularly innovation and market
differentiation, are key drivers of success for Polish
Born Global enterprises. These firms view success not
only through financial performance but also through
long-term metrics such as brand recognition and
Volume 04 Issue 12-2024
13
International Journal Of Management And Economics Fundamental
(ISSN
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2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
customer loyalty. Innovation and differentiation
enable these firms to stand out in crowded global
markets, contributing to their ability to sustain growth
and profitability.
However, the findings also indicate that while cost
leadership can be an important strategy, it is less
significant for Born Global firms that focus on niche
markets. The study suggests that Polish Born Global
enterprises would benefit from a strategic focus on
creating unique offerings and responding agilely to
market demands in order to sustain their competitive
advantage.
For policymakers and entrepreneurs, the study
emphasizes the importance of fostering an
environment that encourages innovation and supports
internationalization efforts. By leveraging competitive
strategies that focus on differentiation and innovation,
Polish Born Global firms can enhance their global
competitiveness
and
improve
their
success
perceptions over the long term.
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International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
12
P
AGES
:
8-14
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
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