Frontline Marketing, Management and Economics Journal

About the Journal

Frontline Marketing, Management, and Economics Journal is an open-access platform committed to fostering the exchange of knowledge, ideas, and insights in the dynamic fields of marketing, management, and economics. Our journal serves as a bridge between academia and industry, promoting a holistic understanding of these disciplines by bringing together cutting-edge research, practical applications, and real-world experiences.

Our Mission

At Frontline, we believe in the power of knowledge to drive positive change in the world. Our mission is to create a collaborative space where academics, professionals, and thought leaders from around the globe can come together to explore, discuss, and shape the future of marketing, management, and economics. We are committed to promoting open access, inclusivity, and excellence in research.

Scope and Focus: Our journal covers a wide spectrum of topics within marketing, management, and economics, with a focus on multidisciplinary approaches and their practical implications. We invite contributions from scholars, practitioners, and thought leaders worldwide to explore the following areas:

1. Marketing Strategies:

   • Consumer behavior analysis
   • Brand management
   • Digital marketing trends
   • Market segmentation
   • Marketing ethics and sustainability

2. Management Innovations:

   • Leadership and organizational behavior
   • Strategic management
   • Human resource management
   • Change management
   • Innovation and entrepreneurship

3. Economic Insights:

   • Macroeconomic analysis
   • Microeconomics and market structures
   • International trade and finance
   • Economic policy and development
   • Behavioral economics