American Journal Of Philological Sciences
22
https://theusajournals.com/index.php/ajps
VOLUME
Vol.05 Issue06 2025
PAGE NO.
22-23
10.37547/ajps/Volume05Issue06-07
Podcast
–
A New Format in Journalism
Urinova Xurshida
Lecturer at the Department of Media Theory and Practice at University of Journalism and Mass Communications of Uzbekistan,
Uzbekistan
Received:
12 April 2025;
Accepted:
08 May 2025;
Published:
10 June 2025
Abstract:
This scientific article provides a comprehensive and skillful exploration of what a podcast is, its origins,
its role and significance in journalism, and its potential as a new media format.
Keywords:
Audio file, podcast, format, brand, Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube,
Podbean.
Introduction:
In recent years, podcasts have become a
favorite source of information and entertainment for
millions of people around the world. Once perceived as
simple audio files, podcasts have now evolved into one
of the most powerful tools in the media landscape.
Podcasts can convey almost any kind of information
—
interviews with experts, lectures on fascinating topics,
stand-up comedy, and more. According to Ekaterina
Plakunova, head of the UpMarketing communications
agency, all of this can be accessed through podcast
content.
A podcast is a rapidly growing new media format that
consists of audio or video programs made available on
the internet for listening or viewing. Unlike traditional
radio or television programs, podcasts are consumed
on demand, giving users a high level of flexibility.
The word "podcast" is a blend of "pod" (as in "earbuds")
and "broadcast." It was first coined by British journalist
Ben Hammersley in his article “Sound Revolution.” The
concept of podcasts gained momentum with the
launch of Apple’s iPod, and
the format began to
develop rapidly in the early 2000s. As internet access
expanded, more people began creating and distributing
their own content through social networks and
dedicated platforms. The key feature of this format is
the ability to listen or watch it whenever and wherever
one chooses.
Primarily in audio form, podcasts cover a vast range of
topics, including politics, culture, technology, health,
education, and more. According to statistical data,
there are currently over 5 million podcasts with more
than 70 million episodes available to listeners. Anyone
can find content that suits their interests
—
from
political commentary to true crime stories.
There are several popular platforms for podcast
consumption worldwide. Among the most widely used
is Spotify, which hosts not only music but also podcasts.
Other well-known platforms include Apple Podcasts,
Google Podcasts, Stitcher, YouTube, and Podbean. In
Uzbekistan, YouTube is the most popular platform for
podcast listening, as it does not require registration,
has no access restrictions, and only requires an internet
connection and a device. Locally, various types of
podcasts
are
common,
including
interviews,
psychological discussions, political commentary, and
educational content.
These podcasts feature guests discussing topics ranging
from politics and culture to personal stories. Podcasts
are not only tools for entertainment or information but
can also serve as powerful means of social influence.
They often tackle pressing societal issues, conduct
interviews, and organize discussions on various social,
political, and cultural topics. In doing so, podcasts help
generate new ideas, promote innovation, and
encourage the free exchange of opinions.
Historical podcasts, interviews with participants of
current events, and conversations with prominent or
talented public figures create an engaging environment
that makes listeners feel as if they are part of the
narrative. The live dialogue format enhances this
effect,
producing
a
realistic
conversational
atmosphere.
American Journal Of Philological Sciences
23
https://theusajournals.com/index.php/ajps
American Journal Of Philological Sciences (ISSN
–
2771-2273)
Educational podcasts are aimed at knowledge transfer.
Their topics may range from popular science to
specialized subjects. Such podcasts enable listeners to
gain new skills, broaden their horizons, and learn about
recent developments across different fields.
Podcasts are convenient and accessible for listening
across various devices, such as smartphones,
computers, televisions, radios, and more
—
provided
there is internet access. Another significant advantage
of podcasts is their flexibility: users can listen or watch
them at any time, pause and resume, or replay content
as needed. Additionally, episodes can be downloaded
and used offline. Listeners can also engage with hosts
and guests by sharing feedback or asking questions.
It is crucial to define
the podcast’s format, topic, and
target audience in advance. The more clearly the
content is specified, the easier it is to attract a loyal
listener base. Studying the interests of potential
subscribers and tailoring the content to meet their
expectations is also essential. The audio format
requires attention, and many users may become
distracted or miss key points, especially if the topic is
not engaging enough.
Today, podcasts have become not only tools for
entertainment and education but also powerful
marketing instruments. Companies now use podcasts
to promote their brands, communicate their missions,
showcase expertise, and build trust with their
audiences. This format helps businesses connect more
personally with customers while providing valuable
information in an easy-to-digest format.
For example, large tech companies use podcasts to
share information about new products, and marketing
agencies produce podcasts offering practical advice
and case studies. Such projects serve not only as
sources of information but also as tools for customer
engagement.
Podcasts are a modern and versatile format that
combines entertainment, education, and marketing
functions. From amateur productions to high-quality
professional programs, podcasts have become firmly
embedded in the lives of millions across the globe. They
offer opportunities to learn, enjoy stories, and meet
new people, all while remaining highly accessible and
open.
As a popular and interactive medium, podcasts play a
vital role in providing audiences with content tailored
to their interests and needs. Their unique features and
the opportunities they offer set them apart from
traditional media. In the future, podcasts are expected
to become even more widespread and serve as an
effective platform for sharing news and ideas
worldwide.
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